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Modern business methods of idea generation in the banking sector


  • Adrian Dumitru TANŢĂU

    (Academy of Economic Studies, Bucharest, Romania)


    (Academy of Economic Studies, Bucharest, Romania)


The issue of developing an effective idea generation model has preoccupied business leaders more and more in modern businesses. The literature shows that there are many models that are in use and that differ substantially in both style and application. The idea generation methods can be divided into three groups: group work, individual approach and schematic techniques. After analyzing all the methods belonging to each group, a total of nine methods were selected (three for each category).This study tries to identify whether or not there is a connection between the number of ongoing projects from a company and the three groups of methods. In order to perform this analysis, the banking sector was chosen, using a sample of nine banks.

Suggested Citation

  • Adrian Dumitru TANŢĂU & Silviu MATEEŞESCU, 2012. "Modern business methods of idea generation in the banking sector," Management & Marketing, Economic Publishing House, vol. 7(1), Spring.
  • Handle: RePEc:eph:journl:v:7:y:2012:i:1:n:5

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