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The Organizational Knowledge Dynamics (Okd) Model. Case Study Vodafone Romania


  • Constantin BRĂTIANU

    (Academy of Economic Studies, Bucharest)

  • Ivona ORZEA

    (Academy of Economic Studies, Bucharest)


According to the new economic models, knowledge has to be incorporated in production functions as a key factor. Therefore, in the new knowledge based economy the main challenge is to develop, combine and integrate the knowledge of thousands of employees within an organizational framework. The main purpose of this paper is to present a new model of organizational knowledge dynamics developed by the authors by using the Analytic Hierarchy Process (AHP) methodology. The research approach is both theoretical and empirical. The developed model was tested within the Romanian business environment and the results prove the existence of high correlations between the results of the model and the actual strategies with regard to knowledge of the company, thus enhancing the efficiency of the model.

Suggested Citation

  • Constantin BRĂTIANU & Ivona ORZEA, 2011. "The Organizational Knowledge Dynamics (Okd) Model. Case Study Vodafone Romania," Management & Marketing, Economic Publishing House, vol. 6(3), Autumn.
  • Handle: RePEc:eph:journl:v:6:y:2011:i:3:n:3

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