IDEAS home Printed from
   My bibliography  Save this article

Particularities Of The Competitive Environment In The Business To Business Field


  • Ştefan Claudiu CĂESCU

    (Academy of Economic Studies, Bucharest)

  • Ionel DUMITRU

    (Academy of Economic Studies, Bucharest)


Any product traded on the consumer goods market, in its evolution from raw material to finished products undergoes a series of successive transactions on the business to business market. On the business to business market, the competitive environment and the marketing mix are essentially different than those on the business to consumer market, under the aspect of the instruments used to analyse the marketing environment and the product, price, distribution, and promotion policies. The objective of this article is by considering the importance of business to business marketing in the design, manufacturing and sale of any product, to review the particularities of the competitive environment in the B2B field under the aspect of conceptual definition, business market particularities and the implications that these particularities bring on the specific marketing mix.

Suggested Citation

  • Ştefan Claudiu CĂESCU & Ionel DUMITRU, 2011. "Particularities Of The Competitive Environment In The Business To Business Field," Management & Marketing, Economic Publishing House, vol. 6(2), Summer.
  • Handle: RePEc:eph:journl:v:6:y:2011:i:2:n:6

    Download full text from publisher

    File URL:
    Download Restriction: no


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Mihai Felea & Irina Albăstroiu, 2013. "Defining the Concept of Supply Chain Management and its Relevance to Romanian Academics and Practitioners," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(33), pages 74-88, February.


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eph:journl:v:6:y:2011:i:2:n:6. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Simona Vasilache). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.