A Contingency Theory Approach To Market Orientation And Related Marketing Strategy Concepts: Does Fit Relate To Profit Performance?
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References listed on IDEAS
- Constantin BRATIANU & Stefan STANCIU, 2010. "An overview of present research related to the entrepreneurial university," Management & Marketing, Economic Publishing House, vol. 5(2), Summer.
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Keywordscontingency theory; financial services; market orientation; strategic fits.;
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