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Integration of Social Responsibility in Business Strategies of the Romanian Organizations. A Study in the West Region

Author

Listed:
  • Valentin Munteanu

    (Universitatea de Vest din Timisoara)

  • Ioan Marius Pantea

    (Universitatea de Vest din Timisoara)

  • Petru Stefea

    (Universitatea de Vest din Timisoara)

Abstract

Organizations Social Responsibility (or CSR - Corporate Social Responsibility) represents a new way "to make business" in the new European economic framework. An increasing number of contemporary companies decide, voluntarily, to contribute to a better society and a cleaner environment. Their strategies include social responsibility as an answer to a variety of social, economic and environmental pressures. These companies aim to transmit a signal towards all the stakeholders: employees, shareholders, investors, customers, providers, public authorities, and non - governmental organizations. Therefore, CSR is a concept which has modified the strategy of many companies. In this paper, the authors attempt a qualitative study of a large number of companies from western region of Romania. The study seeks an answer to a precise question: is CSR known and applied in the Romanian business environment? Our work is focused on four dimensions of CSR: human resource management, relations with stakeholders, community and human rights, environment. Starting from these points, the authors propose a multicriterial model for CSR measurement.

Suggested Citation

  • Valentin Munteanu & Ioan Marius Pantea & Petru Stefea, 2006. "Integration of Social Responsibility in Business Strategies of the Romanian Organizations. A Study in the West Region," Management & Marketing, Economic Publishing House, vol. 1(2), Summer.
    • Handle: RePEc:eph:journl:v:1:y:2006:i:2:n:5
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