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Do Walmartians Rule? The Political Influence of the Emerging Middle Class


  • Ricardo Cantú C.

    (EGAP/ITESM Campus Monterrey)

  • Héctor J. Villarreal

    (EGAP/ITESM Campus Monterrey)


The present paper tries to answer the following question: did an increase in the consumption of durable goods -such as electric appliances- help the incumbent party to retain the Mexican presidency in 2006? Stated differently, did the middle class vote to support the current economic model? Important data limitations made the use of indirect tests and correlations necessary, rather than causalities -with the associated identification problems. Nonetheless, the paper was not able to reject the hypothesis mentioned above. In a tight election, a small effect could make the difference; and this analysis suggests that this is likely what happened

Suggested Citation

  • Ricardo Cantú C. & Héctor J. Villarreal, 2009. "Do Walmartians Rule? The Political Influence of the Emerging Middle Class," Estudios Económicos, El Colegio de México, Centro de Estudios Económicos, vol. 24(1), pages 89-108.
  • Handle: RePEc:emx:esteco:v:24:y:2009:i:1:p:89-108

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    References listed on IDEAS

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    More about this item


    voting; welfare; durable goods; middle class;

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior


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