CSR matters in the development of Mauritius

Purpose - Rethinking development along the lines of corporate social responsibility (CSR) is a new and exciting area of research and development practice. Newly emerging forms of global governance are now relying on private actors (business, non governmental organizations (NGOs)) rather than states. Therefore, CSR policy and programmes are necessary steps in securing responsible corporate behaviour in support of development. The objectives of this paper are to identify the areas of interventions for CSR activities and examine the rationale behind the CSR activities in Mauritius. It aims to analyse the relation between business and poverty reduction and also the successes and failures of CSR initiatives and how the programmes are delivering to the company's business objectives. In short, how is CSR redefining development? Design/methodology/approach - Both primary and secondary data have been collected for this study. Qualitative methods of data collection were privileged to address complex issues such as the relationship between CSR and development. In‐depth interviews were carried out and seen as an appropriate research technique in order to explore and capture the perspectives of the stakeholders, namely private sector and the NGOs on CSR. Secondary sources in the form of company publications, annual reports, press cuttings, web sites of companies and survey reports were consulted. Findings - Although CSR initiatives go quite a long way back in Mauritius, it is still believed that CSR is not embedded in its corporate culture. However, in some cases, CSR is merely being used as window‐dressing, for the gallery as a sideshow since it is a trendy issue and that everyone is doing it alongside with the wide media coverage. For CSR to become the national development tool, it is important that coordinated and concerted efforts be undertaken at the private sector level, in the civil society and at government level in achieving equitable, inclusive and sustainable development. Originality/value - This work contributes to the scarce literature on CSR in Mauritius as well as in the African continent, investigating the relationship between CSR and development in the Mauritian context. It also provides an extensive and critical literature review on CSR and CSR activities in Mauritius.