IDEAS home Printed from https://ideas.repec.org/a/eme/srjpps/v6y2010i1p4-17.html
   My bibliography  Save this article

Corporate social responsibility in a Brazilian mining company: “official” and divergent narratives

Author

Listed:
  • Fernanda Duarte

Abstract

Purpose - This research paper seeks to explore two narratives identified in a project focusing on CSR in Brazil: the “official view” promoted by the company, and “divergent voices” that called into question the legitimacy of the official view. Design/methodology/approach - This takes the form of a qualitative design and interpretive approach. Semi-structured, face-to-face interviews supplemented with corporate materials, web searches, informal conversations with external stakeholders, and non-participant observation are also used. Findings - The study revealed that the official narrative emerging from the “corporate performances” organized by the key informant was consistently positive. The divergent narrative portrayed the company in a negative light, and was unveiled through web searches and further reflection in the post-fieldwork period. Research limitations/implications - Data collection could have been carried out more systematically if the researcher had had greater control over the situation, especially with regard to recruitment of participants, which was done by the key informant. Originality/value - The study contributes to a better understanding of the concept of “CSR as organizational culture”, which has not been significantly explored in the literature. It addresses the scarcity of works on CSR in the Brazilian mining sector and stresses the importance of going beyond the official view when researching CSR cultures, to consider a diversity of perspectives.

Suggested Citation

  • Fernanda Duarte, 2010. "Corporate social responsibility in a Brazilian mining company: “official” and divergent narratives," Social Responsibility Journal, Emerald Group Publishing, vol. 6(1), pages 4-17, March.
  • Handle: RePEc:eme:srjpps:v:6:y:2010:i:1:p:4-17
    as

    Download full text from publisher

    File URL: http://www.emeraldinsight.com/10.1108/17471111011024513?utm_campaign=RePEc&WT.mc_id=RePEc
    Download Restriction: Access to full text is restricted to subscribers

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eme:srjpps:v:6:y:2010:i:1:p:4-17. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Louise Lister). General contact details of provider: http://www.emeraldinsight.com .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.