Determining factors of environmental strategic positioning adopted by Portuguese large companies
Purpose - The purpose of this paper is to analyse the environmental strategic positioning adopted by a sample of large companies operating in Portugal and to identify the main factors which may have significant influence on the adoption of an environmental proactive strategy by a firm. Design/methodology/approach - The data were collected by sending a postal questionnaire. The paper considers three firm-specific characteristics which can be associated with the adoption of an environmental proactive positioning: size; industry membership; and type of control of the company's capital. Findings - The results indicate that there is a positive association between the existence in companies of an environmental department or division and the adoption of an environmental proactive positioning by these companies. However, there is not a significant relationship between adoption of an environmental proactive positioning and three firm-specific characteristics (industry membership, type of control of company's capital and size). Research limitations/implications - The sample only focuses on large firms operating in Portugal which belong to environmentally sensitive industries. In consequence, the conclusions cannot be extrapolated to all the Portuguese market. With regard to the method used to gather the data, the authors are aware that questionnaires have some limitations related to subjective interpretation of answers. Originality/value - The paper adds to the international data on environmental strategic positioning by providing what may well be a first glance into Portuguese situations for English-language speakers.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): 5 (2009)
Issue (Month): 4 (December)
|Contact details of provider:|| Web page: http://www.emeraldinsight.com|
|Order Information:|| Postal: Emerald Group Publishing, Howard House, Wagon Lane, Bingley, BD16 1WA, UK|
Web: http://www.emeraldinsight.com/srj.htm Email:
When requesting a correction, please mention this item's handle: RePEc:eme:srjpps:v:5:y:2009:i:4:p:478-498. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Louise Lister)
If references are entirely missing, you can add them using this form.