The main determinants of adopting domestic biomass heating systems

Purpose - Understanding the antecedents of biomass heating adoption by domestic users is important for both public authorities and businesses because of the impact of this technology on energy consumption. The purpose of this study offers an overview of the predictors of biomass adoption based on the most relevant theories, gleaned from pro-environmental decision-making research. Design/methodology/approach - The proposed model was tested using the partial least squares technique. The study was conducted with a sample of 528 owners of detached houses who did not use biomass technology. Findings - The results showed that intention to adopt this type of heating system is determined by individual values, environmental concerns, attitudes, perceived control, personal and social norms, perceptions of the technology’s attributes, of the benefits of biomass and access to economic aid. Practical implications - Companies in the biomass heating sector (manufacturers, installers, biomass producers and distributors) and public bodies should take a proactive approach toward the economic and environmental situations they currently face. Social implications - Economic aid or subsidies should be made available to influence the adoption intention of potential owners; and the availability of the aid and the requirements that must be met to access, it should be publicized through advertisement campaigns. Originality/value - This study includes comprehensive academic and managerial implications crucial for the introduction of domestic biomass heating systems.