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Business choice, location decision and success of small and medium enterprises in Uganda

Author

Listed:
  • JohnBosco Kakooza
  • Immaculate Tusiime
  • Sophia Namiyingo
  • Ruth Nabwami
  • Mellan Basemera

Abstract

Purpose - This paper aims to report on the results of a study carried out to establish the contribution of business choice and location decision to the success of small and medium enterprises in an emerging economy like Uganda. Design/methodology/approach - This study is cross-sectional and correlational. Data were collected through a questionnaire survey of 181 small and medium restaurants. The data were analyzed through correlation coefficients and hierarchical regression using statistical package for social sciences. Findings - The findings reveal that both business choice and location decisions positively and significantly contribute to the success of small and medium enterprises. However, it was noted that more attention should be paid to location decision than business choice as determinants of SME success. Originality/value - To the authors' knowledge, this is the first study to investigate the contribution of business choice and location decision to the success of SMEs using evidence from a developing African country like Uganda. Finally, this research offers practical contributions to managers and owners of SMEs who have to make strategic decisions for firm profitability, survival and growth in the competitive business arena.

Suggested Citation

  • JohnBosco Kakooza & Immaculate Tusiime & Sophia Namiyingo & Ruth Nabwami & Mellan Basemera, 2023. "Business choice, location decision and success of small and medium enterprises in Uganda," Journal of Money and Business, Emerald Group Publishing Limited, vol. 3(1), pages 108-121, June.
    • Handle: RePEc:eme:jmbpps:jmb-08-2022-0041
    DOI: 10.1108/JMB-08-2022-0041
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