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Islamic insurance prospects in Tunisia in the wake of the Jasmine revolution

Author

Listed:
  • Abdelghani Echchabi
  • Lukman Ayinde Olorogun
  • Dhekra Azouzi

Abstract

Purpose - – The purpose of the study is to examine the willingness (or otherwise) of the Tunisian customers to adopt Islamic insurance services (takaful) and to determine the factors that influence their decisions. Design/methodology/approach - – Hundred questionnaires are randomly distributed to Tunisian customers, and the data are subsequently analysed using SEM as well as one samplet-test. Findings - – Overall, the results indicate that the Tunisian customers are willing to adopt Islamic insurance services. Furthermore, compatibility of these services is a determinant factor of their decision. Originality/value - – This is one of the few studies of customers' behaviour towards Islamic insurance services, and the first to be conducted in the context of Tunisia. Furthermore, the study extends theory of innovations diffusions to a different area of study and a different context, i.e. Islamic insurance and Tunisia, respectively.

Suggested Citation

  • Abdelghani Echchabi & Lukman Ayinde Olorogun & Dhekra Azouzi, 2014. "Islamic insurance prospects in Tunisia in the wake of the Jasmine revolution," Journal of Islamic Accounting and Business Research, Emerald Group Publishing Limited, vol. 5(1), pages 15-28, April.
    • Handle: RePEc:eme:jiabrp:jiabr-06-2012-0032
    DOI: 10.1108/JIABR-06-2012-0032
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