Globalization of trust and internet confidence emails

Purpose - – This paper aims to analyze Nigerian Letter scam emails in the context of processes of globalization in order to understand how and why they continue to defraud people despite the increased public awareness. Design/methodology/approach - – This paper analyses over 500 emails received in an institutional email box over a nine-year period. Distinct rhetorical strategies for conveying trust and reputation were identified as indicators of the global connectedness of scammers and their victims. Findings - – Scammers from Third World countries and their First World victims share similar perceptions of trust and business reputation due to the global financial flows and transnational movement of people and labour, which is strengthened by the internet. They have transformed the rhetorical elements that establish trust and reputation within the Western rational context and imbued them with new value meanings intended to defraud their victims. Originality/value - – This paper is the first to interpret the success of Nigerian Letter scams as a product of processes that go beyond scammers' and their victims' social and political realities. It is valuable for crime-fighting organizations because it accounts not only for the rhetorical strategies used by the scammers but also for the underlying context that enables the spread and success of the online Confidence Letter scams.