Determinants of competitive advantage in tuna farming industry in Croatia

Purpose - The aim of the paper is to gain a wide picture of competitive aspect of tuna farming industry, show its impact on the economy and society in Croatia, and to identify possibilities for improvement of current and future industry‐involved companies. Design/methodology/approach - Research methodology used was desk research using benchmark of relevant published papers and analysis of official statistical data. Based on information gathered, the author developed its own analysis of a current state in the industry. Findings - The paper provides an overview of tuna farming industry in Croatia, showing place for increasing the production due to stable demand but also the unused demand in domestic market. Still, there are a lot of barriers as a legal regulations, limited space and lack of supporting industries. With the involvement of companies and the country's representative bodies, the industry has potential to develop into stable economic activity. Social implications - Tuna farming is based on seacoast and thus improves the demographical picture of those, usually sparsely populated areas. Also, it encourages the fishery of small pelagic fish. Originality/value - The paper analyses tuna farming industry from its economic aspects, providing information and the base for further research of its economic potential and attraction.