Wine tourism as a development initiative in rural Canary Island communities
Purpose - Many studies underline the critical relationship between local communities and rural-based industries. However, the dynamics of the relationship between wineries and local communities is rarely considered in research despite the importance of these links for rural communities. This paper investigates this dimension from the perspective of Canary Islands' small wine growers. Design/methodology/approach - A total of 23 winery operations located on the islands of Tenerife and La Palma accept the invitation to participate in the form of face-to-face interviews. Findings - The level of participation and contribution to the community varies between operations, with some small family operations in particular limiting their external involvement, while others see it as a necessary and/or beneficial relationship. Most wineries in the study are active in their communities, participating in local events and employing local residents. However, generational changes that threaten both the wine business and tradition, or mass tourism leading to land value increases are critical challenges to the winery-community relationship. Research limitations/implications - With over 200 largely small-family wineries in the Canary Islands, it is acknowledged that the sample of wineries in this paper may not be representative of the region's wine industry. Practical implications - The strengthening relationships between wineries and local communities for cultural events can build nostalgia for local wine production. This, in turn, appears to be vital for preserving the local wine culture and tradition by making winery ownership and work well-regarded by the local community. Originality/value - To date limited research has been conducted on the redeveloping Canary Islands' wine industry, particularly from winery operators' points of view.
Volume (Year): 3 (2009)
Issue (Month): 3 (August)
|Contact details of provider:|| Web page: http://www.emeraldinsight.com|
|Order Information:|| Postal: Emerald Group Publishing, Howard House, Wagon Lane, Bingley, BD16 1WA, UK|
Web: http://www.emeraldinsight.com/jec.htm Email:
When requesting a correction, please mention this item's handle: RePEc:eme:jecpps:v:3:y:2009:i:3:p:291-305. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Heather Goss)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.