Cash waqf engagement among Malaysian millennials: the digitization of generosity

Purpose - This study aims to examine the determinants of cash waqf contributions among Malaysian millennials through digital platforms. Design/methodology/approach - The present study employed the Technology Acceptance Model with 328 respondents from Malaysia. A self-administrative questionnaire was developed and distributed using both online and physical survey methods. Partial least squares analysis was performed on the data using the Smart PLS 4.0 modeling package. Findings - The results show that attitude, digital literacy, ease of use and waqf knowledge influenced Malaysian millennials to make cash contributions through digital platforms. However, trust in waqf institutions and waqf usefulness factors did not significantly affect Malaysian millennials’ decision to contribute cash waqf. Research limitations/implications - The research findings have significant theoretical and practical ramifications for applying the Technology Acceptance Model and attracting millennials to contribute cash waqf. Originality/value - The study adds new value to the literature. The focus of this study, which targets units of analysis among millennials, has received very little attention in the literature related to cash waqf in digital platforms.