Adoption intentions towards improved vegetable varieties among commercial and subsistence farmers in Nepal

Purpose - In Nepal, not much is known about the adoption of improved vegetable varieties. Also, there are reasons to expect that the determinants of adoption may vary between subsistence and commercial farmers, given their different production/market orientations. Therefore, the paper aims to examine the adoption intentions of commercial and subsistence vegetable farmers. Design/methodology/approach - A logistic regression model was used to empirically test the determinants of the intention to adopt and recommend improved vegetable varieties. The paper also uses propensity score matching (PSM) to assess the causal effects of production/market orientation on household dietary patterns. Cross-sectional data of 600 Nepalese vegetable farmers are analyzed. Findings - Compared to subsistence farmers, commercial vegetable farmers obtain seeds mainly from formal sources and use hybrid seeds. The most consistent covariates of vegetable adoption intentions were risk preferences and experience growing vegetables. Overall, adoption intentions were higher among commercial farmers, and commercial vegetable households tend to consume more vegetables. Practical implications - Considering that vegetable farming provides an important supplementary food production system for the household, adopting improved vegetable varieties is pivotal to increasing productivity and improving household level dietary diversity in developing countries. Actions to promote wider adoption of vegetable varieties and encourage healthier dietary patterns could be successful if these efforts also focus on subsistence farmers. The findings in this paper will be useful to policymakers to better prioritize dissemination strategies. Originality/value - The paper highlights the differences in characteristics and adoption intention towards new vegetable varieties between subsistence and commercial farmers. The impact of commercial production on healthier household dietary patterns is accentuated.