Urban lifestyle in the Klang Valley

Purpose - The purpose of this paper is to examine how urban dwellers engage on an environmentally friendly lifestyle. A survey was conducted in the Klang Valley, Malaysia, to establish the sustainable lifestyle intentions of urban dwellers. Design/methodology/approach - A survey was conducted to establish the sustainable lifestyle intentions of urban dwellers of the Klang Valley in Malaysia. Data collected were analysed using the Cronbach’sαreliability test, the factor analysis, and multiple regression analysis. Findings - A sustainable lifestyle has to be environmentally friendly and conforms to the community’s livelihood. Attitude towards participation of environmentally friendly lifestyle, awareness towards preservation of resources, subjective norms to engage in an environmentally friendly lifestyle, perceived environmental control and government support were the key intentions of a sustainable lifestyle of urban dwellers. Originality/value - The current lifestyle intentions of urban dwellers in the Klang Valley have yet to be fully transformed into lifestyle behaviours that are sustainable. The local government is not strict in implementing and enforcing an environmentally friendly lifestyle that is practical and sustainable. Other than relying on the existing non-profit organisation’s fortnightly collection of recyclables, the local government can refer to the UNEP’s four E’s to initiate an efficient and sustainable production behaviour that leads to a sustainable and healthy lifestyle.