Suboptimal food retail model in Czechia: social super discount stores

Purpose - The paper aims to identify retail models redistributing suboptimal food and their presence in Czechia. The author aims to give an overview of the status in comparison with other European Union countries and the form of such models in the Czech retail market concerning social super discount stores (SSDSs). Design/methodology/approach - The analysis is based on data obtained from an empirical study conducted by the study of secondary materials, author store-check observations and interviews with owners of SSDSs. The theoretical part consists of a literature review on social enterprises, food wasting and the definition of certain food distribution formats such as social supermarkets, food banks and SSDSs. The criteria for the selection of the research sample for observation were chosen based on the research conducted in Austria by researchers from the Vienna University of Economics and Business. Findings - The research sample consists of 40 retail stores belonging to five retailers. The particular variables of the study are the number of stores, store size, range of categories and products, discount rates, location and the number of employees in the selected stores in Czechia. Originality/value - This paper is a case study to identify and explore social retailing in Central Europe. This paper contributes to the emerging set of literature on social entrepreneurship, particularly in the field of retail for suboptimal food products.