Voice picking: analysis of critical factors through a case study in Brazil and the United States

Purpose - – The purpose of this paper is to identify and analyse the difficulties encountered in the implementation of a voice picking system at a large multinational company of the tractor industrial segment, outlining a comparison related to the main critical factors concerning the system implementation at a Brazilian and a USA plant. Design/methodology/approach - – The methodology utilised was qualitative and exploratory conducted through case studies in the two plants of the multinational company. The main data were collected through interviews with key managers directly involved in the project of voice picking system implementation. Findings - – The results indicate that the picking processes in the two plants were similar, since both were designed for the production line and conducted using bar-code readers and paper lists. Nevertheless, the internal warehousing process in the USA was more mature and computerised, whereas the Brazilian process still had opportunity for improvement, such as, the visual storage process, where the operator was responsible for locating an empty position. Research limitations/implications - – Since this research is an exploratory case study, its results cannot be generalised. Practical implications - – The paper provides relevant practical information and experiences to managers interested in implementing voice picking systems, as well as interested in improving the accuracy and productivity of logistics processes within warehouses. Originality/value - – The voice picking systems are more widespread in the USA than in Brazil, and therefore, companies around the world can use this studied case to better understand about the voice picking systems implementation process in both emerging and mature marketplaces.