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Clash of the e‐commerce titans

Author

Listed:
  • Sameer Kumar
  • Jessica Eidem
  • Diana Noriega Perdomo

Abstract

Purpose - The motivation for this paper arises from the evolution of the e‐commerce which has provided new means for retailers to serve customers. Pure e‐tailers and clicks‐and‐mortars are two business models of this new paradigm. It aims to study the particularities of pure e‐tailer (Amazon.com) and clicks‐and‐mortars (Walmart) with special focus on their dot com supply chains. Design/methodology/approach - Strengths, weaknesses, oppositions, threats (SWOT), the Five Forces Model and Financial Performance Metrics analyses were used to draw comparisons and contrasts between Walmart.com and Amazon.com supply chains. Findings - The paper finds that both companies serve their customers effectively through their efficient supply chains; however, due to the infancy of e‐commerce, both business models still face important challenges. Originality/value - Amazon.com and Walmart.com have different supply chain models, as well as, strengths and weaknesses. They both face the same opportunities and threats as the e‐commerce industry grows rapidly. Analysis shows how lessons from one business entity can be applied to the other in order to bring even more efficiencies to both e‐tailers’ and clicks and mortars’ supply chains.

Suggested Citation

  • Sameer Kumar & Jessica Eidem & Diana Noriega Perdomo, 2012. "Clash of the e‐commerce titans," International Journal of Productivity and Performance Management, Emerald Group Publishing Limited, vol. 61(7), pages 805-830, September.
    • Handle: RePEc:eme:ijppmp:v:61:y:2012:i:7:p:805-830
    DOI: 10.1108/17410401211263872
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    Citations

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    Cited by:

    1. Stephan L.K. Freichel & Johannes K. Wörtge, 2018. "Facility Design In Omni-Channel Retail – A Logistics Point Of View," Business Logistics in Modern Management, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 18, pages 243-263.
    2. Simone Aiolfi & Edoardo Sabbadin, 2021. "Fashion and New Luxury Digital Disruption: The New Challenges of Fashion between Omnichannel and Traditional Retailing," International Journal of Business and Management, Canadian Center of Science and Education, vol. 14(8), pages 1-41, July.
    3. Aiolfi Simone & Edoardo Sabbadin, 2017. "The New Paradigm of the Omnichannel Retailing: Key Drivers, New Challenges and Potential Outcomes Resulting from the Adoption of an Omnichannel Approach," International Journal of Business and Management, Canadian Center of Science and Education, vol. 13(1), pages 1-85, December.

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