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An exploration of digital ride-hailing multisided platforms' market dynamics: empirical evidence from the Uber case study

Author

Listed:
  • Federico Cosenz
  • Davood Qorbani
  • Yokei Yamaguchi

Abstract

Purpose - The purpose of this paper is to experiment a dynamic performance management (DPM) approach to explore and assess the business dynamics of digital ride-hailing platforms with a focus on both supply and demand sides, and related interplays. Design/methodology/approach - The research adopts the DPM framework supported by simulation-based experimentations for developing a systemic case interpretation of Uber Inc. and its specific business complexity. Findings - The emerging scenario analysis reveals that changes in the commission percentage for drivers and cutting prices for customers (car hailers) by competitors have significant impacts on the car-hailing industry. Originality/value - DPM and associated simulation-based analysis of the ride-hailing business may provide significant managerial decision insights and a ground base research in a relatively less-explored field within the strategic management domain.

Suggested Citation

  • Federico Cosenz & Davood Qorbani & Yokei Yamaguchi, 2020. "An exploration of digital ride-hailing multisided platforms' market dynamics: empirical evidence from the Uber case study," International Journal of Productivity and Performance Management, Emerald Group Publishing Limited, vol. 70(4), pages 725-742, July.
    • Handle: RePEc:eme:ijppmp:ijppm-10-2019-0475
    DOI: 10.1108/IJPPM-10-2019-0475
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    Cited by:

    1. Vasja Roblek & Maja Meško & Iztok Podbregar, 2021. "Impact of Car Sharing on Urban Sustainability," Sustainability, MDPI, vol. 13(2), pages 1-19, January.

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