Author
Listed:
- Bak Aun Teoh
- Phern Chern Teoh
- Houng Chien Tan
- Amlus Ibrahim
Abstract
Purpose - This paper aimed to validate the sustainable competitive advantage (SCA) measures in Malaysian electronics manufacturing organizations' context after the post coronavirus disease 2019 (COVID-19) outbreak. Post pandemic sustainability in competitive advantages have become a buzzword for Malaysian electronics industries in facilitating the value chain generation to consumers, besides enhancing profitability to the organization. SCAs are important when the manufacturer can provide something valuable to the market, and it differs from the competitors, especially during the crisis. Design/methodology/approach - This study adopted the quantitative research approach in validating the SCA variables. The questionnaires were self-administered and randomly distributed among the electronics manufacturing organizations across Malaysia, with a total of 207 responses. Concisely, this research theoretically conceptualized SCAs as a multidimensional construct containing two dimensions: lower cost advantage (LCA) and differentiation advantage (DFA). Findings - Besides, the findings ascertained the strategies to sustain the competitive advantages within an organization, which is underpinned by resource-based theory. In short, findings of this research would be an imperative implication for academicians and organization's policymakers to move forward towards advanced economy and Industrial Revolution 4.0 in the current global competitive environment. Originality/value - There is no prescription of attaining competitive advantages that suits all conditions in Malaysian electronics industries; this implies that the literature gaps existed, and further research shall be conducted on SCAs.
Suggested Citation
Bak Aun Teoh & Phern Chern Teoh & Houng Chien Tan & Amlus Ibrahim, 2021.
"What is next for sustainable competitive advantages in pandemic outbreak context?,"
International Journal of Productivity and Performance Management, Emerald Group Publishing Limited, vol. 72(4), pages 986-1000, October.
Handle:
RePEc:eme:ijppmp:ijppm-06-2021-0336
DOI: 10.1108/IJPPM-06-2021-0336
Download full text from publisher
As the access to this document is restricted, you may want to search for a different version of it.
Corrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eme:ijppmp:ijppm-06-2021-0336. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
We have no bibliographic references for this item. You can help adding them by using this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Emerald Support (email available below). General contact details of provider: .
Please note that corrections may take a couple of weeks to filter through
the various RePEc services.