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A competitiveness measurement system of Brazilian start-ups

Author

Listed:
  • Claudio Roberto Silva Júnior
  • Julio Cezar Mairesse Siluk
  • Alvaro Neuenfeldt Júnior
  • Matheus Francescatto
  • Cláudiade Michelin

Abstract

Purpose - The purpose of this paper is to propose a competitiveness measurement system for start-ups considering multiple critical success factors. Design/methodology/approach - The methodological approach uses concepts from key performance indicators (KPIs) and multi-criteria decision analysis (MCDA) based on the fuzzy AHP (FAHP) methodology to weight the criteria related to fundamental points of view (FPVs) and critical success factors (CSFs). Findings - Data collection was performed with 21 specialists and 28 start-ups, which returned the weights and performance of CSFs and FPVs related to the start-ups’ competitiveness. The results show only one start-up had a highly competitive global performance. In addition, all start-ups showed low competitiveness related to industry 4.0 technologies. Originality/value - The article collaborates with existing research as a starting point for discussions on the subject, considering that previous research did not address the measurement of the start-ups’ competitiveness level through multiple factors, as developed in this article. In addition, we provide decision-makers and other stakeholders in the start-up ecosystem with a robust measurement system to assess business competitiveness and diagnose the company’s situation.

Suggested Citation

  • Claudio Roberto Silva Júnior & Julio Cezar Mairesse Siluk & Alvaro Neuenfeldt Júnior & Matheus Francescatto & Cláudiade Michelin, 2022. "A competitiveness measurement system of Brazilian start-ups," International Journal of Productivity and Performance Management, Emerald Group Publishing Limited, vol. 72(10), pages 2919-2948, July.
    • Handle: RePEc:eme:ijppmp:ijppm-02-2022-0098
    DOI: 10.1108/IJPPM-02-2022-0098
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