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Revisiting entrepreneurial capabilities and export market orientation: a multi-scale investigation in an emerging economy

Author

Listed:
  • Anisur R. Faroque
  • Md Imtiaz Mostafiz
  • Mohammad Omar Faruq
  • Mohammad Fuad Bin Bashar

Abstract

Purpose - The study aims to bridge entrepreneurial capability, export market orientation and the international performance of international new ventures (INVs). Thus, multi-scale entrepreneurial capabilities have been adopted to provide more profound insights into the literature on early internationalisation. Since little is known about the antecedents of export market orientation, the performance outcome of this is ambiguous. This study aims to enhance knowledge in this pressing research area. Design/methodology/approach - The sample of this study consists of data (354 firms) from INVs operating in the apparel industry of an emerging economy, namely, Bangladesh. Structural equation modelling has been used to investigate the hypothesised relationships. Findings - For the Deshpandé and Farley (1999) scale, the effect of general entrepreneurial capability on intelligence dissemination and responsiveness is positively significant. Similarly, the effects of international entrepreneurial capability on customer orientation, intelligence generation, dissemination and responsiveness are positively significant. However, general entrepreneurial capability has non-significant effects on customer orientation and intelligence generation. The results also showed that export market orientation positively mediates the relationship between international entrepreneurial capability and firm performance. For the Morris and Paul (1987) scale, the hypothesised relationships between capabilities and market orientation are positively significant and, therefore, support the mediating relationships for both general entrepreneurial capability and international entrepreneurial capability. Originality/value - Merely having capabilities without acknowledging the firm's strategic orientations is not sufficient to secure superior performance. The authors urge entrepreneurs to capitalise on their entrepreneurial capabilities to leverage organisation-wide export-market-oriented behaviour to achieve superior international performance in emerging economies.

Suggested Citation

  • Anisur R. Faroque & Md Imtiaz Mostafiz & Mohammad Omar Faruq & Mohammad Fuad Bin Bashar, 2020. "Revisiting entrepreneurial capabilities and export market orientation: a multi-scale investigation in an emerging economy," International Journal of Emerging Markets, Emerald Group Publishing Limited, vol. 16(3), pages 556-579, April.
    • Handle: RePEc:eme:ijoemp:ijoem-08-2019-0644
    DOI: 10.1108/IJOEM-08-2019-0644
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    Citations

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    Cited by:

    1. Dr. Titus M. Kising’u & Ruwaida Hassan Mwajambia, 2022. "Dynamic Managerial Capabilities on Firm Performance: Evidence from Travel Agencies and Tour Operators in Kenya," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 6(5), pages 770-783, May.
    2. Joan Freixanet & Ryan Federo, 2022. "When Born Globals Grow Up: A Review and Agenda for Research on the Performance of Maturing Early Internationalizers," Management International Review, Springer, vol. 62(6), pages 817-857, December.

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