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The bottom of the pyramid: an integrative approach

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  • Samuel Rabino

Abstract

Purpose - – The purpose of this paper is to examine the concept of the bottom of the pyramid (BOP) in the context of the knowledge economy. Design/methodology/approach - – A conceptual approach integrating the BOP perspective, diffusion of innovations, and the new product development process. Findings - – This paper structures a framework that might be helpful in advancing the competitiveness and product development capabilities of multinationals. Practical implications - – The paper provides managers of multinational companies with an organized way of evaluating opportunities in BOP markets in the context of a global knowledge economy. Originality/value - – The paper incorporates ideas and theories from three business and marketing fields into a framework that could be used as basis for an action plan.

Suggested Citation

  • Samuel Rabino, 2015. "The bottom of the pyramid: an integrative approach," International Journal of Emerging Markets, Emerald Group Publishing Limited, vol. 10(1), pages 2-15, January.
    • Handle: RePEc:eme:ijoemp:ijoem-08-2012-0081
    DOI: 10.1108/IJOEM-08-2012-0081
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