AI-enabled FinTech for innovative sustainability: promoting organizational sustainability practices in digital accounting and finance

Purpose - The purpose of this study is to delve into the intricate terrain of assimilating sustainability practices into digital accounting and finance, centring on the transformative dynamics introduced by artificial intelligence (AI)-enabled FinTech. The primary objective is to scrutinize critical lacunae in existing literature, exploring how organizations can meticulously construct comprehensive sustainability frameworks. Simultaneously, the study investigates the protracted repercussions of AI-enabled FinTech on the enduring sustainability paradigms. Design/methodology/approach - Executing a systematic literature review, the research engaged in the meticulous identification and assessment of a voluminous pool of 1,158 articles. Using a judicious two-phase strategy, the scrutiny distilled a mere 64 pertinent articles, subjecting them to rigorous evaluation encompassing methodologies, contributions and overall quality. The Fuzzy Delphi method was used to elicit expert opinions and facilitate consensus-building, leveraging fuzzy logic to accommodate uncertainties in the data. Findings - The review navigates the convoluted impact of AI across diverse sectors, accentuating its transformative imprint on realms such as health care, finance and transportation. Specifically, in the financial domain, the discerning eye of AI-enabled FinTech optimizes investment portfolios, augments risk assessment, propels financial inclusion and streamlines the intricate landscape of sustainability reporting. The study meticulously pinpoints research gaps encompassing investment optimization, risk management, financial inclusion, sustainability reporting and ethical considerations within the intricate milieu of AI-enabled FinTech. This research contributes to the existing body of knowledge by synthesizing intricate thematic strands, discerning overarching trends and spotlighting critical voids in the synthesis of sustainability practices and AI-enabled FinTech. The findings resonate with far-reaching implications, emphasizing the exigency of comprehensive investigations into the longitudinal sustainability ramifications instigated by AI-enabled FinTech. Originality/value - The study underscores the imperative of crafting robust ethical frameworks for the equitable and transparent deployment of AI solutions within the intricate landscape of FinTech. Moreover, this research stands poised to shape organizational strategies, inform regulatory frameworks and guide investment decisions, thereby catalyzing the cultivation of conscientious and sustainable financial practices.