Exploring the organizational and social drivers of social media analytics: the domino effect in Fintech innovation

Purpose - This study aims to examine organizational and social capital’s impact on adopting social media analytics (SMA) in the banking sector. It also explores the effects of SMA on competition analysis and Fintech innovation. Moreover, the study investigates the mediating impact of competition analysis on the relationship between SMA and Fintech innovation. Design/methodology/approach - Data were collected from 284 respondents and analyzed using the SEM-PLS path modeling technique. Findings - The findings confirm a significant role of organizational and social capital in adopting SMA. This study also indicates a significant impact of SMA on competition analysis and Fintech innovation. Moreover, it reveals a significant mediating impact of competition analysis on the association between SMA and Fintech innovation. Originality/value - This study provides invaluable contributions for both academic and banking industry professionals. The study aimed to fill the literature gap, where there is a lack of an integrated framework examining how organizational capital, social capital, SMA and competition analysis interact to create Fintech innovations in the banking sector. It also offers novel implications to banking sector stakeholders, providing them with a thorough understanding of SMA’s importance and pivotal role and the drivers of finding innovative Fintech solutions.