Digital ecosystem structure formation depending on the archetype of distribution network participants

Purpose - Fundamental changes in economic relations, instability of the market environment in which enterprises operate and increased intensity of competitive influences to obtain better business conditions emphasize the importance of the nature of interaction for all participants of business processes in the distribution channel and the success of the chosen business structure. This circumstance determines the expansion of the content of the ecosystem approach to the organization of enterprise activities and the clarification of the participants' roles in such systems. The purpose of the study is to identify the key features and differences in business models of digital ecosystem participants that are critical to shaping the value of the distribution system. Design/methodology/approach - In this paper, within the framework of the theoretical component, the authors analyze conceptual and empirical articles contained in the Web of Science database and also rely on information obtained from the study of articles by Russian academicians in specialized journals, monographs and conference abstracts. Using the method of content analysis, data on enterprises were collected and generalized into cases, which made it possible to propose possible classification properties of enterprise archetypes within the digital ecosystem and to determine the general properties of the objects under study and their interrelations. Findings - The systematization of results allows us to present a co-competitive activity model for ecosystem participants, depending on their archetype, where they are segmented according to the dominant principle of role and activity within the system. From a practical point of view, the considered classification of the archetypes of recipient enterprises and their economic relations make it possible to structurally visualize a digital ecosystem, which significantly reduces the distance between the consumer of the product/service, the manufacturer and the seller. This reduces the time of delivery and waiting as well as the time to find a suitable option making the market more perfect. The proposed conceptual framework indicates the interdependence of the development of all participants in the product distribution and proves that successful business models take part in the market expansion. Finally, the authors' systematic review of the academic literature results in identifying certain promising directions for future research based on the consideration of open ecosystems with transparent infrastructure. Research limitations/implications - The results are limited by the authors' sample data and the case study approach. The study does not show the further evolution of the digital ecosystem depending on the set and configurations of ecosystem participants. The authors introduce a possible new classification of archetypes of ecosystem participants and a co-competitive activity model for ecosystem participants depending on these archetypes. Practical implications - From a practical point of view, the considered classification of the archetypes of recipient enterprises and their economic relations make it possible to structurally visualize a digital ecosystem, which significantly reduces the distance between the consumer of the product/service, the manufacturer and the seller. Originality/value - From a practical point of view, the considered classification of the archetypes of recipient enterprises and their economic relations makes it possible to structurally visualize a digital ecosystem, which significantly reduces the distance between the consumer of the product or service and the manufacturer or the seller. This reduces the time of delivery and waiting as well as the time to find a suitable option making the market more perfect in this respect. 研究目的 - 經濟關係作根本性的變化、企業營運的市場環境日趨不穩定、以及為求達致更好的經營狀況，企業不得不面對日益劇烈的競爭，這都清晰顯示了在分銷渠道內、業務過程中，所有參與者之相互作用的性質是必須重視的。同樣地，被採用的企業結構之成效也不可忽視。這情況就決定了企業在如斯的系統裏，對其經營活動的籌劃及參與者角色的闡明會擴大其生態系統方法的內容。本研究擬確定數位生態系統參與者的各商業模式之主要特點及不同之處；而這些商業模式，對分配系統價值之塑造、至關重要。 研究設計/方法/理念 - 在本文中，我們在理論成分的框架裏，分析在Web of Science 資料庫內概念性和實徵性的文章。我們使用的資料，亦包括取自俄國院士在專業期刊、專著和會議摘要內發表的學術論文。研究人員透過內容分析，收集關於企業的數據，並概括為案例；這樣，研究人員就可以在數位生態系統裏提出企業原型可能的分類屬性，以及能夠判斷研究對象的一般屬性及它們之間的相互關聯。 研究結果 - 研究結果之系統化，讓我們能夠依賴生態系統參與者的原型，為它們展示一個共同競爭活動模型，而在這模型裏，它們會根據在系統內作用和活動的主導原則而被分割。從實際的角度來看，因受援企業的原型及其經濟關係得到分類，故數位生態系統的結構可被形象化，這可大幅縮短商品或服務的消費者、製造商和銷售者三者之間的距離；這可減少交貨和等候的時間，以及尋找合適選擇所需的時間，使市場更趨完善。被提出之概念性框架顯示了在產物分佈上，所有參與者的發展是相互依賴的；同時，亦證實了成功的商業模式在市場擴展上擔當著一定的角色。最後，我們詳盡而有系統的學術文獻探討，確定了今後研究的某些合適方向，這都是建基於對擁有透明基礎設施的開放生態系統之研究。 研究的局限/啓示 - 研究結果因樣本數據以及採用了個案研究法而有其局限，研究沒有顯示數位生態系統如何依賴生態系統參與者的設置和配置而進一步進化。我們引進一個生態系統參與者原型的可能新分類，以及仗賴這些原型，為生態系統參與者介紹一個共同競爭活動模型。 實務方面的啓示 - 從實際的角度來看，因受援企業的原型及其經濟關係得到分類，故數位生態系統的結構可被形象化，這可大幅縮短商品或服務的消費者、製造商和銷售者三者之間的距離。 研究的原創性/價值 - 從實際的角度來看，因受援企業的原型及其經濟關係得到分類，故數位生態系統的結構可被形象化，這可大幅縮短商品或服務的消費者、製造商和銷售者三者之間的距離；這可減少交貨和等候的時間，以及尋找合適選擇所需的時間，使市場就此而言更趨完善。