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The effectiveness of multi-criteria decision aid methodology

Author

Listed:
  • Alysson Diego Marafon
  • Leonardo Ensslin
  • Rogério Tadeu de Oliveira Lacerda
  • Sandra Rolim Ensslin

Abstract

Purpose - – The innovation expected by clients is identified as a business success factor of industrial companies in the current decade and the accountability of it is primarily attributable to Research and Development (R&D), which makes it a strategic topic for studies on the decision-making process. In light of this, the purpose of this paper is to present a decision aiding methodology used to support R&D management in the technology-based company, specialised in refrigeration solutions and world leader in the hermetic compressor market. Design/methodology/approach - – It is an exploratory study and has deductive-inductive logic and uses a quail-quantitative approach. It uses the Knowledge Development Process Constructivist (ProKnow-C) to systemically revise the literature surrounding the theme in order to identify research opportunities in the subject and adopts the Multi-Criteria Decision Aiding Constructivist (MCDA-C) methodology as an instrument of organisational performance evaluation to fulfil the research opportunities identified. Findings - – In the theoretical aspect, this research fulfilled the opportunities observed in recent and qualified literature about R&D performance evaluation. The paper also offers practical implications for the performance evaluation in R&D, since the methodology allowed the R&D manager to build knowledge to understand the consequences of his decisions in the criteria deemed important by himself. Originality/value - – The importance of this work covers academic and practical interests, as it documents the application of MCDA-C and increases knowledge concerning R&D management, whilst developing a recurrent tool of decision aiding in the context of the company studied.

Suggested Citation

  • Alysson Diego Marafon & Leonardo Ensslin & Rogério Tadeu de Oliveira Lacerda & Sandra Rolim Ensslin, 2015. "The effectiveness of multi-criteria decision aid methodology," European Journal of Innovation Management, Emerald Group Publishing Limited, vol. 18(1), pages 86-109, January.
  • Handle: RePEc:eme:ejimpp:ejim-10-2013-0106
    DOI: 10.1108/EJIM-10-2013-0106
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