Fintech adoption amidst constraints: a dual-factor perspective

PurposeThis study explores a dual-factor approach to adopting fintech by leveraging an integrated theoretical framework derived from dual-factor theory and stimulus–organization–response (SOR) theory. It aims to understand the factors that influence individuals' attitudes and intentions toward fintech adoption, focusing on both enabling and inhibiting factors.Design/methodology/approachThis study employed a mall intercept technique to collect 510 valid responses, which were then subjected to partial least squares structural equation modelling (PLS-SEM) analysis.FindingsThe results reveal that openness to change, economic benefits, innovativeness and attitudes toward fintech significantly influence fintech adoption intentions. Contrary to their expected inhibitory roles, regulatory constraints and government support constraints were found to have a positive influence on attitudes, economic benefits, innovativeness and adoption intentions.Originality/valueThis study makes a notable contribution to research on fintech adoption behavior by integrating multiple theoretical frameworks and bridging the gap between individual-level factors and the broader socioeconomic environment. It provides a holistic understanding of the dual influences of enablers and inhibitors on fintech adoption. The emphasis on regulatory constraints and government support constraints, as well as innovativeness, which is crucial yet often overlooked, contributes to the originality of this study. Policymakers and industry stakeholders should adopt a holistic approach to foster an environment where innovativeness is valued, economic benefits are tangible, government support is evident and positive attitudes toward fintech are cultivated. These findings offer actionable insights for fintech solution providers and policymakers to navigate a rapidly evolving fintech ecosystem.