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An Analysis of the Effects of Specific Promotion Types on Attendance at Major League Baseball Games

Author

Listed:
  • Thomas C. Boyd
  • Timothy C. Krehbiel

Abstract

Keywords: Sports fans, Major League Baseball (MLB), Game attractiveness, Multiple regression analysis, Promotions, Game attendance

Suggested Citation

  • Thomas C. Boyd & Timothy C. Krehbiel, 2006. "An Analysis of the Effects of Specific Promotion Types on Attendance at Major League Baseball Games," American Journal of Business, Emerald Group Publishing Limited, vol. 21(2), pages 21-32, October.
    • Handle: RePEc:eme:ajbpps:19355181200600007
    DOI: 10.1108/19355181200600007
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    Citations

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    Cited by:

    1. Sung Il Hong & Michael Mondello & Dennis Coates, 2011. "An Examination of the Effects of the Recent Economic Crisis on Major League Baseball (MLB) Attendance Demand," Working Papers 1123, International Association of Sports Economists;North American Association of Sports Economists.
    2. Eelco Kappe & Ashley Stadler Blank & Wayne S. DeSarbo, 2014. "A General Multiple Distributed Lag Framework for Estimating the Dynamic Effects of Promotions," Management Science, INFORMS, vol. 60(6), pages 1489-1510, June.

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