The impact of contemporary socio-economic and technological factors on container terminal performance

Purpose - This present study uses political, economic, social, technological, legal and environmental (PESTLE) analysis and the strategic management theory to examine how external factors, namely the coronavirus (COVID-19) pandemic, the industrial revolution (IR) 4.0 technologies, the fuel price crisis and Sultanate of Oman Logistics Strategy (SOLS) 2040, affect the performance of container terminals in Oman. Design/methodology/approach - A hybrid decision-making method that combined the analytical hierarchy process technique and Bayesian network model was used to achieve the objective of the present study. Findings - The COVID-19 pandemic (54.60%) most significantly affected the performance of container terminals in Oman, followed by IR 4.0 technologies (19.66%), SOLS (17.00%) and fuel price crisis (8.74%). Container terminals in Oman were also found to perform “moderately,” considering the uncertainty of external factors. Research limitations/implications - This study enriches existing literature by using PESTLE analysis to assess the impact of the external business environment on firm performance in the context of the maritime industry as well as highlights how challenging external environmental factors affect the performance of container terminals in Oman. Originality/value - This study contributes to developing novel study models and determining the performance level of container terminals in Oman considering integrated uncertainties and external factors such as the COVID-19 pandemic, IR 4.0 technologies, the SOLS 2040 and the fuel price crisis.