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Customer segmentation perceptions of farm credit associations


  • Brian C. Briggeman
  • Philip Kenkel


In 2006, the Farm Credit System released a report about the general economic and financial needs to rural America entitled HORIZONS. The objective of this study is to build on the HORIZONS project by exploring the opinions of seven Oklahoma Farm Credit Associations’ senior officials and load officers on the financial characteristics of different borrower types, their associations’ competitive advantage in attracting and retaining these borrowers, and the potential load volume growth for each borrower type. The results of this research show that senior officials are more positive than are loan officers about the financial characteristics of nontraditional borrowers. However, both groups agree that these borrowers provide the best opportunity for load volume growth.

Suggested Citation

  • Brian C. Briggeman & Philip Kenkel, 2008. "Customer segmentation perceptions of farm credit associations," Agricultural Finance Review, Emerald Group Publishing, vol. 68(2), pages 227-236, November.
  • Handle: RePEc:eme:afrpps:v:68:y:2008:i:2:p:227-236

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    Cited by:

    1. Calum Turvey & Xiaolan Xu & Rong Kong & Ying Cao, 2014. "Attitudinal Asymmetries and the Lender-Borrower Relationship: Survey Results on Farm Lending in Shandong, China," Journal of Financial Services Research, Springer;Western Finance Association, vol. 46(2), pages 115-135, October.
    2. Cesar Escalante & Minrong Song, 2017. "Pre and Post Recession Input Allocation Decisions of Farm Credit System Lending Units," Proceedings of Economics and Finance Conferences 4807110, International Institute of Social and Economic Sciences.


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