Customer segmentation perceptions of farm credit associations
In 2006, the Farm Credit System released a report about the general economic and financial needs to rural America entitled HORIZONS. The objective of this study is to build on the HORIZONS project by exploring the opinions of seven Oklahoma Farm Credit Associations’ senior officials and load officers on the financial characteristics of different borrower types, their associations’ competitive advantage in attracting and retaining these borrowers, and the potential load volume growth for each borrower type. The results of this research show that senior officials are more positive than are loan officers about the financial characteristics of nontraditional borrowers. However, both groups agree that these borrowers provide the best opportunity for load volume growth.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): 68 (2008)
Issue (Month): 2 (September)
|Contact details of provider:|| Web page: http://www.emeraldinsight.com |
|Order Information:|| Postal: Emerald Group Publishing, Howard House, Wagon Lane, Bingley, BD16 1WA, UK|
Web: http://emeraldgrouppublishing.com/products/journals/journals.htm?id=afr Email:
When requesting a correction, please mention this item's handle: RePEc:eme:afrpps:v:68:y:2008:i:2:p:227-236. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Louise Lister)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.