IDEAS home Printed from https://ideas.repec.org/a/eme/aaajpp/v23y2010i4p566-566.html
   My bibliography  Save this article

The big sell

Author

Listed:
  • Lee Parker

Abstract

Purpose - The paper aims to present a satirical critique of corporate greenspin. Design/methodology/approach - The paper takes the form of a poetic exposition. Findings - The paper illustrates the reconstitution of traditional corporate marketing and financial agendas into social and environmental responsibility language. Research limitations/implications - The paper raises awareness and points to the challenge of moving corporations beyond lip service to growing community concerns about corporate social and environmental impact. Originality/value - The paper brings into sharp relief the potential for insincerity in corporates climbing onto the social and environmental bandwagon.

Suggested Citation

  • Lee Parker, 2010. "The big sell," Accounting, Auditing & Accountability Journal, Emerald Group Publishing Limited, vol. 23(4), pages 566-566, May.
    • Handle: RePEc:eme:aaajpp:v:23:y:2010:i:4:p:566-566
    DOI: 10.1108/09513571011041642
    as

    Download full text from publisher

    File URL: https://www.emerald.com/insight/content/doi/10.1108/09513571011041642/full/html?utm_source=repec&utm_medium=feed&utm_campaign=repec
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://www.emerald.com/insight/content/doi/10.1108/09513571011041642/full/pdf?utm_source=repec&utm_medium=feed&utm_campaign=repec
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1108/09513571011041642?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eme:aaajpp:v:23:y:2010:i:4:p:566-566. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Emerald Support (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.