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New and improved poem

Author

Listed:
  • Simon Lenthen

Abstract

Purpose - This poem aims to present a contemplation of the impact of marketing on creativity. Design/methodology/approach - This takes the form of a fictional poem, polemic, irony (the last two words are ironic as well). Findings - The poet considers the nature of creative communication; and finds that in order to reach a wide market the poet has to sacrifice self expression (you made me give the game away). Originality/value - A unique contemplation on the nature of creativity and communication (but I am open to challenge).

Suggested Citation

  • Simon Lenthen, 2009. "New and improved poem," Accounting, Auditing & Accountability Journal, Emerald Group Publishing Limited, vol. 22(5), pages 835-835, June.
    • Handle: RePEc:eme:aaajpp:v:22:y:2009:i:5:p:835-835
    DOI: 10.1108/09513570910966397
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    More about this item

    Keywords

    Poetry; Market research; Selling;
    All these keywords.

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