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Comportamiento estratégico en la industria alimentaria Plantas del noroeste de México

Author

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  • Cristina Taddei

    () (Investigadora, Centro de Investigación en Alimentación y Desarrollo, A. C. (CIAD), Hermosillo, Son.)

  • Martín Preciado

    () (Investigador, Centro de Investigación en Alimentación y Desarrollo, A. C. (CIAD), Hermosillo, Son.)

Abstract

The purpose of this paper is to evaluate the strategic behavior adopted by food industry plants located in North-Western Mexico. In addition, a taxonomy of the adopted strategies is constructed so it can be used as a reference to similar studies on any of the areas conforming this industry. We present the results of the data obtained from interviews conducted to managers of the 28 industry plants analyzed. To examine the data, a combination of statistical methods and techniques of log-lineal models and correspondence analysis were utilized.

Suggested Citation

  • Cristina Taddei & Martín Preciado, 2008. "Comportamiento estratégico en la industria alimentaria Plantas del noroeste de México," Economía Mexicana NUEVA ÉPOCA, , vol. 0(2), pages 221-257, July-Dece.
  • Handle: RePEc:emc:ecomex:v:17:y:2008:i:2:p:221-257
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    More about this item

    Keywords

    market; strategic behavior; industry plant; food industry.;

    JEL classification:

    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure

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