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Measurement of Market Power Using Trademark Data: models, limitations and applications

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  • Danilo R. D. Aguiar

Abstract

This paper analyzes the main models used to measure market power by meansof brand data and verifies the advantages of the model developed by Cotterill, Franklinand Ma over the others. This is a very flexible model which can be used to any conjecturalassumptions and allows the measurement of both unilateral and collusive market power.Several ways of application are suggested, and very promising perspectives are recognizedfor this type of study. JEL Classification: D43; L13; L25.

Suggested Citation

  • Danilo R. D. Aguiar, 2000. "Measurement of Market Power Using Trademark Data: models, limitations and applications," Brazilian Journal of Political Economy, Center of Political Economy, vol. 20(3), pages 347-358.
    • Handle: RePEc:ekm:repojs:v:20:y:2000:i:3:p:347-358:id:1010
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    More about this item

    Keywords

    Market power; competition; elasticity estimation;
    All these keywords.

    JEL classification:

    • D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance

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