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Digite 2 para ser mal atendido

Author

Listed:
  • Nelson Lerner Barth
  • Fernando S. Meirelles

Abstract

Apesar das oportunidades abertas no campo dos serviços de atendimento ao cliente pela internet, o tradicional modelo de atendimento telefônico, que combina máquina e atendente humano, segue como um canal muito importante de comunicação, embora rodeado de mitos que o texto busca comentar

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Handle: RePEc:ekm:gvexec:v:8:y:2009:i:1:id:23886
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