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Estratégias de localização

Author

Listed:
  • Heitor Kato
  • Juracy Parente

Abstract

Uma das decisões estratégicas mais críticas de uma rede varejista é sobre a concentração ou dispersão geográfica de suas lojas. O artigo apresenta as vantagens e desvantagens de cada decisão e alerta quanto aos erros a serem evitados no processo

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Handle: RePEc:ekm:gvexec:v:7:y:2008:i:5:id:34242
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