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Marketing e literatura

Author

Listed:
  • Fabrício Carpinejar

Abstract

A literatura forjou no passado a imagem do escritor como alguém solitário, capaz de comungar de outro mundo e de o trazer a leitores seletos e predispostos. O bom poeta, em metáfora conhecida, é o bucólico inspirado, cuja obra se coloca por si só. Contudo, sabe-se hoje que a obra e seu autor não se constroem sozinhos: dependem de um público, o qual é paulatinamente conquistado. Nesse percurso, o artigo propõe uma nova forma de literatura e marketing se relacionarem.

Suggested Citation

  • Fabrício Carpinejar, 2007. "Marketing e literatura," GV-EXECUTIVO, FGV EAESP, vol. 6(5), pages 35-39, October.
    • Handle: RePEc:ekm:gvexec:v:6:y:2007:i:5:id:34700
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