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A força do turismo

Author

Listed:
  • Ana Lygia Monteferrario Leite
  • Frederico Araujo Turolla

Abstract

O Brasil é descrito como país privilegiado pela existência de exuberantes recursos naturais, pelo clima agradável e pela cultura receptiva. Por si só, essas características poderiam ser razão suficiente para o país atrair um elevado número de turistas. Contudo, um balanço da situação atual do setor revela que o Brasil está muito aquém do ideal no tocante à exploração de seu potencial turístico. O artigo analisa as razões dessa defasagem e sugere ações a serem priorizadas para a reversão desse quadro.

Suggested Citation

Handle: RePEc:ekm:gvexec:v:6:y:2007:i:4:id:34619
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