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Ronald Ballou [entrevistado por Françoise Terzian]

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  • Ronald Ballou

Abstract

Ronald Ballou é professor emérito da Weatherhead School of Management da Case Western Reserve University, EUA. Reconhecida autoridade mundial em logística, o professor Ballou já publicou diversos artigos e livros acadêmicos sobre o tema, além de atuar como consultor. Nesta entrevista, concedida por ocasião de sua passagem pelo Brasil, ele apresenta sua visão sobre as principais dificuldades e desafios da logística no mundo, além de expor suas opiniões sobre a situação brasileira.

Suggested Citation

  • Ronald Ballou, 2007. "Ronald Ballou [entrevistado por Françoise Terzian]," GV-EXECUTIVO, FGV EAESP, vol. 6(4), pages 10-13, October.
    • Handle: RePEc:ekm:gvexec:v:6:y:2007:i:4:id:34615
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