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A cauda longa

Author

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  • Julio Daio Borges

Abstract

Na sociedade de massas, poucos produtos atraíam o interesse de compra de milhares de consumidores. Com o advento da Internet, porém, o mercado de massas parece estar cedendo a um mercado de nicho em que o consumo se diversifica e a receita total de uma multidão de produtos com baixo volume unitário de vendas se aproxima ou se iguala à receita total dos poucos grandes sucessos. Este artigo analisa esse fenômeno, denominado na literatura de “efeito cauda longa”.

Suggested Citation

  • Julio Daio Borges, 2007. "A cauda longa," GV-EXECUTIVO, FGV EAESP, vol. 6(1), pages 72-76, October.
    • Handle: RePEc:ekm:gvexec:v:6:y:2007:i:1:id:34333
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