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Inovação à brasileira

Author

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  • Eva Stal

    (FEA-USP/Uninove)

Abstract

Para empresas de países em desenvolvimento, a estratégia de internacionalização representa o marco divisório entre o crescimento e a estagnação. O processo depende de algumas condições propícias e facilitadoras. Do lado do governo, de infra-estrutura; do lado das empresas, de inovação. Este artigo apresenta dois casos de empresas brasileiras internacionalmente bem-sucedidas e mostra que a causa principal desse sucesso foi a criação de massa crítica tecnológica inovadora.

Suggested Citation

  • Eva Stal, 2007. "Inovação à brasileira," GV-EXECUTIVO, FGV EAESP, vol. 6(1), pages 33-37, October.
    • Handle: RePEc:ekm:gvexec:v:6:y:2007:i:1:id:34319
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