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Aposentadoria de Bill Gates

Author

Listed:
  • Julio Daio Borges

Abstract

Bill Gates, atual presidente da Microsoft, anunciou recentemente que pretende se afastar de sua empresa. Ao mesmo tempo, a Microsoft passa por um momento delicado de sua história, quando novos e poderosos concorrentes ameaçam sua hegemonia. O artigo analisa a trajetória da empresa de Bill Gates, seu papel nesse itinerário e os novos desafi os que a empresa tem de enfrentar para permanecer no páreo neste momento em que a Internet muda os parâmetros competitivos.

Suggested Citation

  • Julio Daio Borges, 2006. "Aposentadoria de Bill Gates," GV-EXECUTIVO, FGV EAESP, vol. 5(5), pages 77-81, October.
    • Handle: RePEc:ekm:gvexec:v:5:y:2006:i:5:id:34202
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