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Revolução feminina

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  • Tania Maria Vidigal Limeira

Abstract

Mudanças nos hábitos culturais e no perfil demográfico da população brasileira têm contribuído para uma redefinição da função social da mulher. Estereótipos que associavam ao feminino características como passividade e dependência, têm sido derrubados à medida que a mulher descobre novos papéis e desarticula a relação clássica de submissão ao homem. A situação exige readaptação das estratégias de marketing das empresas, principalmente na sintonia com essa importante revolução em curso.

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Handle: RePEc:ekm:gvexec:v:5:y:2006:i:2:id:34335
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