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Varejo virtual

Author

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  • Tania Maria Vidigal Limeira

Abstract

O volume de operações registrado recentemente no âmbito do comércio eletrônico atesta que a Internet ainda não chegou às suas últimas fronteiras. Vencidas as barreiras tecnológicas que ainda restam e os hábitos de consumo associados a canais físicos, as perspectivas são notoriamente promissoras. E essa constatação vale tanto para o mundo como para o Brasil. Faz-se aqui um balanço geral desse mercado e apontam-se os novos desafios que as empresas varejistas, que pretendem ampliar suas estratégias no mundo eletrônico, devem obrigatoriamente superar para manterem-se no páreo.

Suggested Citation

  • Tania Maria Vidigal Limeira, 2006. "Varejo virtual," GV-EXECUTIVO, FGV EAESP, vol. 5(1), pages 67-71, October.
    • Handle: RePEc:ekm:gvexec:v:5:y:2006:i:1:id:34374
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