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Na mira do crédito

Author

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  • Sergio Luiz Gonçalves Pereira

    (FGV-EAESP)

Abstract

O crescimento vertiginoso da demanda de crédito à pessoa física no Brasil vem revolucionando esse mercado, fazendo com que as empresas do setor se moldem e se sofistiquem para ficarem à altura das oportunidades. O fenômeno provocou uma reengenharia nos sistemas de crédito e cobrança, aliada a um forte desenvolvimento tecnológico e diversificação do portfólio de produtos. O artigo analisa dez movimentos desse mercado, suas potencialidades, riscos e tendências para os próximos anos.

Suggested Citation

  • Sergio Luiz Gonçalves Pereira, 2006. "Na mira do crédito," GV-EXECUTIVO, FGV EAESP, vol. 5(1), pages 31-36, October.
    • Handle: RePEc:ekm:gvexec:v:5:y:2006:i:1:id:34366
    as

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