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Competitividade digital

Author

Listed:
  • Ilan Avrichir
  • Jairo Avrichir

Abstract

O mercado de produção de softwares cresce em todo o mundo, e a situação é favorável aos países emergentes, incluindo o Brasil. O fato é explicado pela crescente pressão que as multinacionais norte-americanas e européias vêm recebendo para diversificarem suas cadeias produtivas em regiões de menor risco, com mão-de-obra barata e razoavelmente qualificada. O artigo analisa a situação dessa indústria no Brasil, destaca os fatores internos e externos favoráveis ao seu desenvolvimento e os principais desafios a serem superados para a elevação de sua vantagem competitiva futura.

Suggested Citation

  • Ilan Avrichir & Jairo Avrichir, 2006. "Competitividade digital," GV-EXECUTIVO, FGV EAESP, vol. 4(4), pages 61-65, October.
    • Handle: RePEc:ekm:gvexec:v:4:y:2006:i:4:id:34420
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